Blind Eagle

(The headline reads: age weakens even the sharpest vision)

If you have a sneaky suspicion that I love eagles then you are correct. I do. I love this Ad almost as much as I love bald eagles and that means it’s right up there with the best I’ve seen. This charms the socks right off me. It allowed me to have a little inner revelation, a sort of epiphany about what a print Ad should be.

This works so well because it shows what is happening after the event and also because we know that he is in for a shocking surprise when he sinks his teeth into a fur hat while he is oblivious to the fact. Another thing that makes this work is that the eagle looks so content in his old age, his expression is saying: “I’ve done this so many times before, and besides I’m only going to find out when I get into my cave!”

What makes it even better is that I DON”T necessarily have to use my imagination, and anyway it needs a break! The only thing I could imagine is a little bald patch on his head or the poor mans below holding onto his ice cold head but that would just be going too far.