Friday, 25 March 2011

Harley Davidson - Sprit of the West



Anyone can be a bad-ass, even an old granny when it’s done right and this one looks like she could have been part of a biker gang in the 80’s but had to give it up due to her crumbling spine and aching knees, yet the spirit of Harley Davidson is still with her.

This Ad is for the opening of a new dealership in Antwerp, Belgium so the meaning of the Eagle has more than one symbolic meaning: Besides the obvious, it also seems to say that the spirit of Harley Davidson will always be with you no matter what.
This lady looks like she has formed a strong bond with eagles over the years and now they never leave her side. The eagles have remained loyal to her over the years and maybe used to follow her around when she rode her Harley. These may all be assumptions but at least the Ad is allowing me to make them. This Ad pays tribute to the Harley Davidson Brand in such a memorable way and uses the symbol of the Bald Eagle in a hauntingly beautiful way.

Bald eagles are the most powerful hunters of all birds so to see them feeding on Grandmas’ bread is very unlikely which makes the image even more powerful.  

They could very easily have gone down the slippery, clichéd  road of “The Eagle Has Landed”, but knowing the incredible work that has come out of Harley I wouldn’t have expected anything less than this.







1 comment:

  1. INteresting ad (it's ad not Ad - lose the capital A).

    Not sure why the old lady though? Is she supposed to be an old Harley rider? It's a little unclear. 65

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